Unlock the Power of

Value Driven Agile

Supercharge your digital transformation with our Value Driven Agile framework. Download now to maximize your approach to Agile practices and solve some traditional Agile shortcomings.

What is VDA?

Value Driven Agile (VDA) will teach you an Agile framework that uniquely combines the customer journey with value streams, domains and big room planning. VDA also creates Agile "Shops" for fixes over features prioritization!

**The Business Benefits of VDA**

Customer Focus

VDA enhances business by prioritizing customer satisfaction and loyalty

Operational Stability

Emphasizes continuous improvements and integrated fixes to reduce technical debt

C-Level Alignment

Ties strategic goals to value streams for better resource management

Why VDA is the Secret to Business Success

Value Driven Agile (VDA) takes Agile project management to the next level by aligning every team effort with the customer journey, prioritizing operational stability, and enhancing cross-functional collaboration.

Unlike traditional Agile, which primarily focuses on iterative progress and sprint cycles, VDA is centered on value streams directly tied to specific customer journey stages. Each value stream includes Shops dedicated to maintaining operational stability, ensuring that system health and fixes are prioritized before new features are developed. This approach means that organizations can deliver real, incremental value while maintaining the reliability of their systems.

In essence, VDA transforms not only how teams work but how they deliver value to customers:

Respond quickly to customer needs by aligning workstreams with customer journey stages, ensuring that every action is customer-focused and strategically prioritized.

Increase customer satisfaction and loyalty through continuous, journey-specific improvements that enhance the customer experience.

Enhance productivity and team morale by fostering a collaborative environment where teams from Business, Operations, and Shared Services work together in cross-functional tribes focused on common goals.

Reduce project risks and technical debt with dedicated Shops that ensure operational stability, addressing critical issues before they impact the customer experience.

With VDA, businesses not only adapt to change but also lead it by delivering sustainable, customer-centric value across every touchpoint.

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How VDA Drives Your Team Forward

Empower Your Agile Journey with VDA

Our digital download offers a comprehensive introduction to implementing Value Driven Agile, addressing Agile limitations and providing strategies for successful digital transformations. Dive into practical insights and proven methodologies to elevate your Agile practices. VDA combines the customer journey, value streams, big room planning and tribes in a unique way that solves many traditional issues with Agile - where 50% of traditional digital transformations fail VDA is the answer!

Experience a transformative shift in your Agile processes, focusing on value delivery and operational stability via Shops

Say goodbye to Budgeting headaches with our framework that incorporates Agile Budgeting.

Prioritize bug fixes over features to ensure a relentless pursuit of quality and customer-centric solutions via our unique Shops solution.

**Get Hands-On with Agile Master VDA in Real Time**

Get Practical

Learn to work with Kanban & Scrum to manage tasks efficiently

VDA Workflows

Classify projects into Foundational, Activation, and Innovation

Big Room Planning (BRP)

Align strategy with execution to see real progress

RACI Matrix

Define clear roles for smoother teamwork

Budget Like a Pro

Seamlessly connect budgeting to Agile execution

5 Benefits to the Student of Completing the VDA Framework Course

Comprehensive Understanding of VDA Principles

Gain in-depth knowledge of how VDA aligns work with the customer journey for strategic impact.

Enhanced Skills in Operational Stability

Learn to maintain system health and reduce technical debt through VDA’s unique Shops structure.

Cross-Functional Collaboration Techniques

Develop the ability to foster effective collaboration across Business, Operations, and Shared Services.

Strategic Planning with Big Room Planning (BRP)

Master BRP to prioritize tasks and allocate resources based on organizational and customer value.

Application of Financial Accountability in Agile

Understand how to align budgets with value streams, ensuring efficient resource use and accountability.

Meet Mike Rawson

Hi, I'm Mike Rawson

I’m the creator of Value Driven Agile. With years of experience in Agile methodologies, I crafted this framework to tackle common Agile challenges and drive impactful transformations. Join me on this journey toward value-driven success!

I’ve spent over 25 years in tech, including more than a decade leading Agile transformations at companies like Heineken, Kohler, and citizenM Hotels. Known for my delivery-focused approach, I’m a practical problem solver dedicated to helping teams achieve real, measurable results.

Credibility: 25+ years in tech, 10+ years in Agile transformation.

Expertise: Agile leader for global brands, focused on delivering value.

Results: Solutions that drive impact and streamline delivery.

500m+ €

Revenue Growth at Heineken

8-Week

PMS Migration Completion

Global Impact

Projects Across 3 Continents

10+ Years

Driving Agile Transformations

36 Hotels

Digitally Transformed with Agile

Revolutionize Your Agile Practices Today!

Take the first step towards a more efficient and customer-focused Agile approach. Download your free VDA Framework introduction now!

Get Your Free Digital Download

**What others are saying**

"Bridging Gaps into Traditional Agile"

"Mike has come up with a real innovative framework, that will be a game changer as it seems to plug the gaps found in traditional agile frameworks. Mike has has used his years of C-level experiences and working knowledge of everyday Agile in practice and not just theory from the books to really craft something that could deliver real value with the VDA framework."

Sheik Heedrece

"A true gamechanger at CitizenM"

As Transformation Manager at citizenM, I saw the Value Driven Agile (VDA) Framework boost customer satisfaction, stability, and alignment by:

Customer-Centric Delivery: Continuous improvements with minimal disruption.Strategic Alignment: Linking C-Level goals to Agile workflows.Collaboration: Increased transparency and quality.

VDA delivered major gains across citizenM.

João Remondes

You've got questions, we've

got answers

What is Value Driven Agile (VDA) and how does it differ from traditional Agile?

VDA is a framework that aligns Agile practices with the customer journey, focusing on delivering value through structured value streams and ensuring operational stability via Shops. Unlike traditional Agile, which centers on iterative development and sprints, VDA emphasizes customer alignment, stability, and strategic planning.

What are the key components of VDA?

The key components of VDA are value streams aligned with customer journey stages, Shops to maintain operational stability, cross-functional tribes for collaboration, and Big Room Planning (BRP) for prioritizing tasks and resources.

How does VDA ensure operational stability?

VDA introduces Shops within each value stream, which focus on system health by prioritizing fixes and maintenance over new features, reducing technical debt and maintaining a stable environment for development.

What are value streams in VDA, and why are they important?

Value streams in VDA are sequences of actions directly aligned with customer journey stages, ensuring that every step taken by a team delivers measurable value to the customer, enhancing satisfaction and engagement.

How does Big Room Planning (BRP) function in VDA?

BRP is a collaborative, cross-functional planning event where teams prioritize work based on customer impact, allocate resources, and set strategic goals, promoting alignment across the organization.

What role do tribes play in VDA?

Tribes are cross-functional teams that bring together members from Business, Operations, and Shared Services to collaborate on value streams, enabling coordinated efforts to meet customer and organizational goals.

How does VDA incorporate financial accountability?

VDA ties budgets directly to value streams, ensuring that resources are allocated to areas with the highest customer and business impact, promoting financial accountability and strategic spending.

Can VDA be scaled across large organizations?

Yes, VDA is designed for scalability, with structures like Big Room Planning, Shops, and tribes that facilitate coordination and alignment across multiple teams and departments.

How does VDA improve customer satisfaction?

By aligning every action with the customer journey and ensuring that value streams meet specific customer needs, VDA consistently delivers improvements that directly impact customer satisfaction.

What type of organizations would benefit most from adopting VDA?

Organizations that prioritize customer-centric operations, face challenges with operational stability, or need cross-functional alignment (such as B2B, manufacturing, and service-oriented businesses) benefit greatly from VDA.