top of page
value-driven-agile.com
VDA-Agile.com
Value Driven Agile
Opening Problem Statement - You’ve implemented Agile. Your teams are running sprints, using Kanban boards, and adopting stand-ups. But you’re not seeing the expected benefits.
- Customer satisfaction hasn’t improved.
- Strategic priorities are misaligned.
- Operational issues persist.
- Budgets are a mess.
- C Level frustrated they cant land their strategies.
- Not everyone using Agile (just the cool kids)
If this sounds familiar, you’re not alone. The Reality of Agile Shortcomings Agile is a fantastic framework, but many organizations face these common challenges after implementation:
1. Feature Over Value: Teams focus on delivering features quickly, but these features don’t always translate into customer value or business outcomes.
2. Operational Instability: Technical debt piles up as teams prioritize new development over fixing foundational issues.
3. Strategic Disconnect: Agile often operates at the team level, leaving a gap in alignment with C-level goals.
4. Silos Persist: Even with Agile, teams can remain isolated, limiting collaboration and cross-functional impact.
5. Budgeting Rigidity: Traditional budgeting processes aren’t agile, creating resource misalignment and slowing responsiveness.
Introducing VDA Bridge - VDA Bridge is designed specifically for organizations like yours—companies that have adopted Agile but aren’t achieving the full potential of its benefits.
VDA Bridge enhances your current Agile framework without replacing it. It focuses on solving the gaps that traditional Agile often leaves unaddressed, ensuring you move from just "doing Agile" to "delivering value through Agile." How VDA Bridge Solves These Challenges:
1. Customer-Centric Value Streams
● Maps your Agile workflows to value streams aligned with the customer journey (e.g., Awareness, Purchase, Delivery, Support).
● Ensures every team effort is directly tied to measurable customer and business outcomes.
2. Operational Stability Through "Shops"
● Introduces Shops—dedicated teams within value streams that focus on fixing foundational issues before building new features.
● Reduces downtime, eliminates firefighting, and prevents technical debt from derailing progress.
3. Strategic Alignment with Big Room Planning (BRP)
● Facilitates Big Room Planning, connecting team-level Agile activities to C-level goals.
● Aligns priorities, resources, and timelines across the entire organization to ensure work contributes to strategic objectives.
4. Dynamic Budgeting
● Replaces rigid annual budgets with iterative financial planning, enabling agile resource allocation by value stream.
● Ensures resources are always directed to the highest-impact initiatives.
5. Cross-Functional Collaboration
● Establishes Tribes for each value stream, breaking down silos and creating shared accountability for end-to-end delivery. Benefits of VDA Bridge For Executives:
● Strategic ROI: Ensures Agile work contributes to overarching business goals.
● Financial Clarity: Agile budgeting provides real-time resource alignment and accountability. For Agile Teams:
● Operational Efficiency: Prioritizing fixes and stability eliminates barriers to delivering features.
● Improved Collaboration: Cross-functional Tribes increase efficiency and reduce miscommunication. For Customers:
● Increased Satisfaction: Agile efforts directly enhance the customer journey.
● Faster Value Delivery: Iterative cycles ensure faster, more relevant outcomes.
VDA Bridge will overlay on top of your existing Agile!
It has a fool proof VDA implementation run book which delivers VDA in 2 simple stages.
Want to know more?
Grab the FREE VDA Primer or you just email me or click the Video for more VDA.
I'm Mike Rawson and I have been in Enterprise Tech for more than 30 years and I created VDA


About
Our Story
Value Driven Agile (VDA) is a unique Agile Framework designed by Mike Rawson. Mike is a CTO with 30 years enterprise tech experience and has worked for prestigious companies like Heineken (13 years), Kohler, citizenM, DB Breweries etc
Mike has also done numerous digital transformations and as part of that created the VDA framework to solve common Agile probems - also to solve the fact that 50% of Agile transformations fail.

bottom of page